How to do Keyword Research – Step by Step Guide

Keyword research is the foundation and most significant component of your online marketing strategy, whether you intend to use the results for SEO positioning or online advertising campaigns.

When conducting keyword research for SEO purposes, you want to uncover relevant, high-volume keywords to use in writing content for your website that is easily searchable on Google, so your site appears for those search terms.

Doing keyword research for paid media is slightly different, as you will want to blend high-volume with low-volume but more accurate terms to bid on, focusing on variables such as cost per click and competitiveness.

There are numerous methods for conducting keyword research; today, you will learn how to conduct keyword research from start to finish.

How to think of keyword ideas

Analyzing and locating the best keywords for your advertising campaigns is not always an easy task.

First and foremost, consider the various landing pages you want to position, as well as how clients could search for your company and the various items or services you offer on each of those pages.

The simplest way to get started is:

Making a list of keywords for each of the pages you want to rank by simply brainstorming "seed" phrases that you believe people would enter into Google to find what you offer. For example, if you sell "women running shoes," you can include it as a keyword, as well as others such as "sport shoes for women," "running shoes deals," "women's trainers," and so on.

 

 

• Study your niche in detail by looking up what people are looking for in industry forums, Q&A sites, or social media groups and networks It might provide you with out-of-the-box ideas and assist you in discovering angles you may not have considered previously. You can even talk to your current consumers to get to know them better and become more immersed in your issue to learn about the pain problems that are expressed in your niche.
• Checking your Search Results report in your Google Search Console, t
• This will already display the 1,000 main keywords for which you now rank organically. It's okay if you don't have Google Search Console set up; you may examine your site and discover loads of new keyword suggestions using a free service like clever advertisements. Take a look at how to put it to use:
• You can also use this Chrome Extension to check what keywords your competitors rank for by analyzing their websites rather than your own. Another simple technique to uncover your competitors' keywords is to search for them on Google using your brainstorming list of keywords. Who is on the main page for it?